It’s been absent from magazine shoots and advertising campaigns for as long as many of us can remember, but it seems cellulite might be about to make an unlikely comeback.
As big brands and famous actresses begin to openly embrace stretchmarks, ordinary women have started sharing images of their cellulite in a bid to promote authentic body confidence.
The “Cellulite Saturday” hashtag was launched by body-positive activist Kenzie Brenna who has been using her Instagram account to prove that “all bodies are good bodies” whether or not they conform with standardised images of beauty.
After years of struggling with body dysmorphic disorder, the 26-year-old YouTuber turned to social media in search of women who were embracing their bodies for what they really were.
In a video entitled Love Ur Cute Rolls, Kenzie explains how finding “fearless” women inspired her to start encouraging others to do the same.
#CelluliteSaturday has since taken off with women around the world using it as a mechanism forpersonal empowerment.